Posts Tagged ‘television’

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No blessing in Italy for Red Bull commercial

December 6, 2007

Cbgrace alerted us to this “brew” haha. It seems that Red Bull drink was advertised in a TV commercial (seen here on YouTube) recently in a high-energy version of the nativity story that introduces a fourth wise man. According to a Reuters story, Father Marco Damanti from Sicily has convinced the company to pull its commercial from Italian television, denouncing the spot as disrespectful and blasphemous.

“The image of the sacred family has been represented in a sacrilegious way,” Father Damanti told Corriere della Sera. “Whatever the ironic intentions of Red Bull, the advert pokes fun at the nativity, and at Christian sensitivity.”

The priest also objected to the company’s slogan, “Red Bull gives you wings,” said by angels in the animated advert.

Take a look, and tell us what you think of it.

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Hello world!

November 19, 2007

Welcome to Godvertising.wordpress.com. I invite you to become a part of a new dialogue, a new discussion that may lead to a better understanding of our unique American brand of observable manifestations of faith, discipleship, and piety—simply put, godvertising.

If you have ever seen a metallic fish decal affixed to the rear of a vehicle, a billboard exhorting attendance at church, a T-shirt sporting a special take on a verse or concept from the bible, a sign in front of a church proclaiming a humorous or inspirational message, a television commercial in which a large group of African-Americans breaks into a rousing, hand-clapping, gospel rendition of “Zoom, Zoom, Zoom” in celebration of Mazda’s latest Motor Trend award, or a print ad audaciously announcing the resurrection of a 25-year-old athletic shoe as the “Second Coming,” then you have witnessed godvertising in action. And in the process, perhaps, someone has “witnessed” to you.

Please submit examples of godvertising and/or comment on others’ uploads or comments. What offends you? How does godvertising work to evangelize? Does it put more people into pews—in churches, synagogues, temples, or mosques? Does the consumer product appropriation of religious imagery demean religious faith or does it reinforce it? Does the proliferation of religious imagery signify greater religiosity or not? How do religions compete with each other in their messages in ads, on billboards, on television, on the ‘Net, or on the radio? How are some denominations branding themselves? How do religious themes in our advertising media encroach upon the domain of civil religion or vice versa? What is the place of religion in politics? Where is it all leading?
Let’s hear from you on any aspect of this discussion. Suggest categories! Suggest ways to make this discussion better.