Posts Tagged ‘praying’

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Little Miss Sunbeam

December 3, 2007

Little Miss SunbeamHere’s one of America’s favorite brand images, Little Miss Sunbeam. Sunbeam White Bread was first marketed in Philadelphia, PA in 1942, and began to be baked all over the U.S. after the end of World War II. The billboard (LARGE VERSION) just went up this week in Urbana, IL in anticipation of Christmas. The art looks amazingly reminiscent of the 40s, and may be an exact replica of an actual billboard from those days. Ellen Segner originated the image of Little Miss Sunbeam, and according to the Web site of home company Quality Bakers of America, the artist produced more than 30 paintings of her for corporate advertising. Although not explicitly denominational, the theme is definitely Christian, with its large, bright star in the sky connoting the birth of Jesus. The text couldn’t be any more appropriate for a bread company.

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In the 50s, Americans went to church regularly

November 20, 2007

Praying Hands Billboard

This is a billboard that ran in the 1950s. It was designed pro bono by the Advertising Council. I’m just curious…was this a more appropriate message for the 50s than for today or would this work today?