Posts Tagged ‘Jesus’

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Say It in Neon

December 10, 2007

Boise Mission neon signThis is a fairly common sight in the U.S.—”Jesus Saves” in neon. This one is from a mission in Boise, Idaho. I would love to see others. The first electric cross was erected in the early 1910s, and, of course, neon came later.

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No blessing in Italy for Red Bull commercial

December 6, 2007

Cbgrace alerted us to this “brew” haha. It seems that Red Bull drink was advertised in a TV commercial (seen here on YouTube) recently in a high-energy version of the nativity story that introduces a fourth wise man. According to a Reuters story, Father Marco Damanti from Sicily has convinced the company to pull its commercial from Italian television, denouncing the spot as disrespectful and blasphemous.

“The image of the sacred family has been represented in a sacrilegious way,” Father Damanti told Corriere della Sera. “Whatever the ironic intentions of Red Bull, the advert pokes fun at the nativity, and at Christian sensitivity.”

The priest also objected to the company’s slogan, “Red Bull gives you wings,” said by angels in the animated advert.

Take a look, and tell us what you think of it.

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Little Miss Sunbeam

December 3, 2007

Little Miss SunbeamHere’s one of America’s favorite brand images, Little Miss Sunbeam. Sunbeam White Bread was first marketed in Philadelphia, PA in 1942, and began to be baked all over the U.S. after the end of World War II. The billboard (LARGE VERSION) just went up this week in Urbana, IL in anticipation of Christmas. The art looks amazingly reminiscent of the 40s, and may be an exact replica of an actual billboard from those days. Ellen Segner originated the image of Little Miss Sunbeam, and according to the Web site of home company Quality Bakers of America, the artist produced more than 30 paintings of her for corporate advertising. Although not explicitly denominational, the theme is definitely Christian, with its large, bright star in the sky connoting the birth of Jesus. The text couldn’t be any more appropriate for a bread company.

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Statue of Liberation Through Christ

November 25, 2007

Statue of Liberation, MemphisOn Independence Day of 2006, the congregation of Memphis’s 12,000-member World Overcomers Outreach Ministries Church unveiled their version of the Statue of Liberty. Lady Liberty’s torch is replaced by a cross, and she holds the tablets of the Ten Commandments in her left arm and hand. “Jehovah” is inscribed on her crown. She is called the Statue of Liberation Through Christ, and stands 72 feet tall. The church’s pastor, Apostle Alton Williams, claims that the statue serves as a reminder to all that God is the foundation of our nation. Some people have said that there’s nothing wrong with the statue, especially in the Bible Belt. Some have complained that religion and the symbol of our country’s freedom have nothing to do with each other, and that this statue misconstrues the true meaning of the Statue of Liberty.

Pastor Williams has written a book titled, “The Meaning of the Statue of Liberation Through Christ: Reconnecting Patriotism with Christianity.” His church is predominantly black, and in another of his books, Williams says that the real Statue of Liberty, a gift from France, “was originally intended not to welcome immigrants but to celebrate the emancipation of slaves” (New York Times, 2006).

Dismissed by one man as a cheap publicity stunt, the monument was anything but cheap. The structure cost the church $260,000, and was erected on church property. Williams is quoted at the end of the article as saying, “This statue proves that Jesus Christ is Lord over America, he is Lord over Tennessee, he is Lord over Memphis.”

What does a symbol like this say to people of other religious faiths in America? Are you okay with taking an American icon and changing its appearance and meaning? Does this “work” as evangelism?

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Will you find Jesus in the foam of your beer?

November 20, 2007

Beer Glass JesusThis is a more recent example of bringing the viewer to the Lord by using secular imagery and themes. Who would this appeal to in our postmodern era? Teenagers? Young adults? Alcoholics? Would this turn off an older person who does not drink at all? In advertising, does the end justify the means? Give me your opinions, please.

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Hello world!

November 19, 2007

Welcome to Godvertising.wordpress.com. I invite you to become a part of a new dialogue, a new discussion that may lead to a better understanding of our unique American brand of observable manifestations of faith, discipleship, and piety—simply put, godvertising.

If you have ever seen a metallic fish decal affixed to the rear of a vehicle, a billboard exhorting attendance at church, a T-shirt sporting a special take on a verse or concept from the bible, a sign in front of a church proclaiming a humorous or inspirational message, a television commercial in which a large group of African-Americans breaks into a rousing, hand-clapping, gospel rendition of “Zoom, Zoom, Zoom” in celebration of Mazda’s latest Motor Trend award, or a print ad audaciously announcing the resurrection of a 25-year-old athletic shoe as the “Second Coming,” then you have witnessed godvertising in action. And in the process, perhaps, someone has “witnessed” to you.

Please submit examples of godvertising and/or comment on others’ uploads or comments. What offends you? How does godvertising work to evangelize? Does it put more people into pews—in churches, synagogues, temples, or mosques? Does the consumer product appropriation of religious imagery demean religious faith or does it reinforce it? Does the proliferation of religious imagery signify greater religiosity or not? How do religions compete with each other in their messages in ads, on billboards, on television, on the ‘Net, or on the radio? How are some denominations branding themselves? How do religious themes in our advertising media encroach upon the domain of civil religion or vice versa? What is the place of religion in politics? Where is it all leading?
Let’s hear from you on any aspect of this discussion. Suggest categories! Suggest ways to make this discussion better.