Archive for the ‘Print Media’ Category

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Drive a Vespa—no social stigma attached

December 12, 2007

Vespa PriestsThis is a great one that goes all the way back to 1965! Three real priests from Glendale, Ohio got around town on their scooters. Says the Vespa ad: “You could hardly call them wild ones. But you could say that they’re wildly practical.” Nobody will get the wrong idea about you, and they certainly will not “scoot up and ask if you want to drag for beers.” In fact, you can drive a Vespa and “maintain your dignity.” Hmmm…Vespa, vespers. Click here to view the large version.

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The Xerox brothers 30 years ago

December 6, 2007

Xerox monkIn 1976, Xerox launched a unique and highly successful ad campaign for their duplicators. This “monk” appeared in many of them, and became the “face” of the campaign. These fellas appeared on T-shirts and other promotional items, too. The concept was absolutely inspired. See the full 2-page spread.

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Little Miss Sunbeam

December 3, 2007

Little Miss SunbeamHere’s one of America’s favorite brand images, Little Miss Sunbeam. Sunbeam White Bread was first marketed in Philadelphia, PA in 1942, and began to be baked all over the U.S. after the end of World War II. The billboard (LARGE VERSION) just went up this week in Urbana, IL in anticipation of Christmas. The art looks amazingly reminiscent of the 40s, and may be an exact replica of an actual billboard from those days. Ellen Segner originated the image of Little Miss Sunbeam, and according to the Web site of home company Quality Bakers of America, the artist produced more than 30 paintings of her for corporate advertising. Although not explicitly denominational, the theme is definitely Christian, with its large, bright star in the sky connoting the birth of Jesus. The text couldn’t be any more appropriate for a bread company.

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Lights. Cameras. Christmas! Absolut-ly.

December 1, 2007

Absolut Stirring and Absolut Ritual

Since 1981, Absolut vodka has been imported into the U.S. from Sweden. Probably inspired by the unusual and proprietary bottle shape, designers and photographers have been creating some pretty imaginative posters advertising Absolut. A good number of them have incorporated religious themes in general and Christmas themes in particular. Absolut Stirring, as in “not a creature was…,” was published in 1994, and Absolut Ritual (What family hasn’t made untangling the Christmas tree lights a family ritual?) hit the market in 2005. View the enlarged version here. If you have any holiday-related Absolut posters from the last 25 years, send them in!