Archive for the ‘Evangelism in Advertising’ Category

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God wants your change

December 17, 2007

Church SignMany church signs use double entendre to get their messages across. Do you like this message? Why or why not?

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It’s a hyphenated, caffeinated world

December 17, 2007

Blue Awning over ChurchI don’t think this was the name of the church congregation, but a descriptor of it. Anyone out there know for sure? I have to hand it to them…most people would have inadvertently omitted the hyphens. I congratulate them on their excellent grammar. If you care to see a larger version, here it is.

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Say It in Neon

December 10, 2007

Boise Mission neon signThis is a fairly common sight in the U.S.—”Jesus Saves” in neon. This one is from a mission in Boise, Idaho. I would love to see others. The first electric cross was erected in the early 1910s, and, of course, neon came later.

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Little Miss Sunbeam

December 3, 2007

Little Miss SunbeamHere’s one of America’s favorite brand images, Little Miss Sunbeam. Sunbeam White Bread was first marketed in Philadelphia, PA in 1942, and began to be baked all over the U.S. after the end of World War II. The billboard (LARGE VERSION) just went up this week in Urbana, IL in anticipation of Christmas. The art looks amazingly reminiscent of the 40s, and may be an exact replica of an actual billboard from those days. Ellen Segner originated the image of Little Miss Sunbeam, and according to the Web site of home company Quality Bakers of America, the artist produced more than 30 paintings of her for corporate advertising. Although not explicitly denominational, the theme is definitely Christian, with its large, bright star in the sky connoting the birth of Jesus. The text couldn’t be any more appropriate for a bread company.

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Hello Dalai

December 1, 2007

Dalai LamaAlthough the Dalai Lama has been exiled from his fellow Tibetans since 1959, he remains their religious leader. The official Web site of “The Office of His Holiness, the 14th Dalai Lama,” is definitely worth a good look. For at least 25 years, he has leant his image to a variety of ads, including an advertisement for Apple computers. See a larger version of the photo at right. According to his site, the first two of the Dalai Lama’s 3 main commitments in life are:

(1) [O]n the level of a human being, His Holiness’ first commitment is the promotion of human values such as compassion, forgiveness, tolerance, contentment and self-discipline. All human beings are the same. We all want happiness and do not want suffering. Even people who do not believe in religion recognize the importance of these human values in making their life happier. His Holiness refers to these human values as secular ethics. He remains committed to talk about the importance of these human values and share them with everyone he meets.

(2) [O]n the level of a religious practitioner, His Holiness’ second commitment is the promotion of religious harmony and understanding among the world’s major religious traditions. Despite philosophical differences, all major world religions have the same potential to create good human beings. It is therefore important for all religious traditions to respect one another and recognize the value of each other’s respective traditions. As far as one truth, one religion is concerned, this is relevant on an individual level. However, for the community at large, several truths, several religions are necessary.

How do you feel about this religious figure appearing on this billboard? Do you feel the same about him appearing in an Apple ad? Would it depend on the type of Apple ad? Explain.

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Here’s a clever idea for spreading the Gospel

November 29, 2007

Gospel in a CookieI’ve heard that this fortune cookie with a verse from the Bible has been around for quite some time. I just discovered it…or rather a whole bag of them…several months ago. The verses are from both the Old and New Testaments. Not only do restaurants use them, but I’ve heard of individuals who serve them at parties. For a larger version of the cookie and message, click this link.

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Muslims advertise, too

November 28, 2007

The Council on American-Islamic Relations (CAIR) has run a recent advertising campaign “designed to foster greater understanding of Islam and to counter a rising tide of anti-Muslim rhetoric in the United States.” The ads were supposed to number 52 in the series, but their Web site shows only about 6 or 7 of these. The photo below is just a part of the ad. Click here to see the full ad. Please comment on whether or not this ad changes your previous conception about Muslims, and if it does, in what way? What was your conception before and what is it now?

Muslim Girl Scout Troop Ad