Archive for the ‘Christmas’ Category

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No blessing in Italy for Red Bull commercial

December 6, 2007

Cbgrace alerted us to this “brew” haha. It seems that Red Bull drink was advertised in a TV commercial (seen here on YouTube) recently in a high-energy version of the nativity story that introduces a fourth wise man. According to a Reuters story, Father Marco Damanti from Sicily has convinced the company to pull its commercial from Italian television, denouncing the spot as disrespectful and blasphemous.

“The image of the sacred family has been represented in a sacrilegious way,” Father Damanti told Corriere della Sera. “Whatever the ironic intentions of Red Bull, the advert pokes fun at the nativity, and at Christian sensitivity.”

The priest also objected to the company’s slogan, “Red Bull gives you wings,” said by angels in the animated advert.

Take a look, and tell us what you think of it.

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Little Miss Sunbeam

December 3, 2007

Little Miss SunbeamHere’s one of America’s favorite brand images, Little Miss Sunbeam. Sunbeam White Bread was first marketed in Philadelphia, PA in 1942, and began to be baked all over the U.S. after the end of World War II. The billboard (LARGE VERSION) just went up this week in Urbana, IL in anticipation of Christmas. The art looks amazingly reminiscent of the 40s, and may be an exact replica of an actual billboard from those days. Ellen Segner originated the image of Little Miss Sunbeam, and according to the Web site of home company Quality Bakers of America, the artist produced more than 30 paintings of her for corporate advertising. Although not explicitly denominational, the theme is definitely Christian, with its large, bright star in the sky connoting the birth of Jesus. The text couldn’t be any more appropriate for a bread company.

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Lights. Cameras. Christmas! Absolut-ly.

December 1, 2007

Absolut Stirring and Absolut Ritual

Since 1981, Absolut vodka has been imported into the U.S. from Sweden. Probably inspired by the unusual and proprietary bottle shape, designers and photographers have been creating some pretty imaginative posters advertising Absolut. A good number of them have incorporated religious themes in general and Christmas themes in particular. Absolut Stirring, as in “not a creature was…,” was published in 1994, and Absolut Ritual (What family hasn’t made untangling the Christmas tree lights a family ritual?) hit the market in 2005. View the enlarged version here. If you have any holiday-related Absolut posters from the last 25 years, send them in!