Little Miss SunbeamDecember 3, 2007
Here’s one of America’s favorite brand images, Little Miss Sunbeam. Sunbeam White Bread was first marketed in Philadelphia, PA in 1942, and began to be baked all over the U.S. after the end of World War II. The billboard (LARGE VERSION) just went up this week in Urbana, IL in anticipation of Christmas. The art looks amazingly reminiscent of the 40s, and may be an exact replica of an actual billboard from those days. Ellen Segner originated the image of Little Miss Sunbeam, and according to the Web site of home company Quality Bakers of America, the artist produced more than 30 paintings of her for corporate advertising. Although not explicitly denominational, the theme is definitely Christian, with its large, bright star in the sky connoting the birth of Jesus. The text couldn’t be any more appropriate for a bread company.
Posted in Christianity, Christmas, Consumer Ads with Religious Themes, Evangelism in Advertising, Godvertising in General, History of godvertising, Holidays, Print Media | Tagged advertising, bakery, billboard, bread, Christianity, Christmas, consumer, evangelism, godvertising, Jesus, Little Miss Sunbeam, not by bread alone, pray, praying, print, religious, star, star of Jesus, Sunbeam |