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Virgin Mobile: Cell phone contracts not kosher

November 30, 2007

Virgin Mobile adVirgin Mobile uses some Jewish symbolism to sell cell phone service. The main image is of a rabbi or a Jewish man wearing a prayer shawl, a tallis, and reading a presumably holy book. The headline reads: “Cell phone contracts. Avoid them like shellfish.” Of course, shellfish are not kosher, and are not to be eaten by Jews who follow the dietary laws known as kashrut. I’ll have to look into this, but the Virgin Mobile logo at the bottom of the page sports a halo. I’m not sure if this is a regular part of the logo, or if it is being used here only. What do you think? Is this funny or is it demeaning? I have a feeling that the Jewish man pictured here is a stock photo, but I don’t know that for sure either. Check out the larger version here.

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3 comments

  1. After going to Virgin Mobile’s site, I can say that it is immediately apparent that the halo is NOT a part of their corporate logo. 🙂


  2. very interesting, but I don’t agree with you
    Idetrorce


  3. What don’t you agree with? That the halo is not part of their normal logo? Explain, please.



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