Will you find Jesus in the foam of your beer?

November 20, 2007

Beer Glass JesusThis is a more recent example of bringing the viewer to the Lord by using secular imagery and themes. Who would this appeal to in our postmodern era? Teenagers? Young adults? Alcoholics? Would this turn off an older person who does not drink at all? In advertising, does the end justify the means? Give me your opinions, please.



  1. I love this ad! The underlying message, as I see it, is that God is everywhere and in everything. If you are looking, just look where you are.

  2. This may seem like a picayune matter, but I was wondering if anyone is bothered by the “h” in “him” being uncapped? Believe it or not, these are real issues considered in any type of advertising. For example, when I write about godvertising, I use a small “g” because I am incorporating God into a secular, worldly domain, and wish not to demean God’s nature.

  3. I go back and forth with the capitalization of “h” in “He” or “Him” when referring to God. I got the ad right away, so I don’t think it needs to be changed merely for emphasis. I actually like the subtlety of the lower case “h”.

    BTW, your ads are great.


  4. Thank you, Jas, for your comment. As I mentioned before, it may seem to be a minor point, but some may feel that the lower case “h” is a slight or insult. I’ll be adding many more ads as the days go by…I have tons of fascinating examples. If you find some, please send them on.


  5. I’m not sure that an unchurched person would know who the “him” is.

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